If you sell home cleaning products, travel gear, outdoor essentials, beauty products, or pet supplies, Prime Day isn't just another promotional event. It's one of the biggest opportunities of the year to acquire customers, gain market share, and build momentum that can carry your brand through the rest of the calendar.

The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the world's largest marketplace. As part of the transaction, Red View Ventures will be merged with SaleSurf Growth — EVOQ's existing Amazon agency — and the combined operation will be rebranded as Brightshift Commerce. Financial terms of the acquisition were not disclosed.

If you're selling a sustainable product on Amazon, the competition isn’t just about price or reviews anymore. It's about trust.

Optimizing your Amazon listings is all about the details, like choosing the best image, writing helpful copy, and building out A+ content.

Strategies to enhance user experience within your CMS.

If Amazon is your bread and butter, TEMU is the scrappy cousin crashing the dinner table with a duffel bag of deals, and Etsy is the artsy aunt selling hand-poured soy candles in the corner. As quirky as that sounds, that’s the world eCommerce brands are navigating now.

The Amazon Ads platform is getting more sophisticated every quarter. If you're not exploring these tools, you're leaving traffic, sales, and market share on the table.

AI tools are becoming essential for Amazon sellers in pricing, inventory management, and advertising, and if you aren’t using them, you’re falling behind.